In a move to increase domestic tourism, the Ministry of Tourism has started a campaign ‘Dekho Apna Desh’. The central government will fund travellers visiting more than 15 Indian tourist destinations in a year as a reward. The announcement was made at the end of the two-day National Tourism Conference in Odisha’s Konark, which was jointly organized by the Government of Odisha and the FICCI.
“Tourism Ministry will fund the travel expenses of tourists who visit 15 destinations in the country in a year and submit the photos to our website. This should not be construed as a monetary benefit but as an incentive.” said the Union Tourism Minister Prahlad Singh Patel.
He also stated that these people should be honoured as the brand ambassadors of Indian tourism. To avail the reward under this scheme, the traveller has to follow a few steps. The traveller has to take a pledge on the official website of the Ministry of Tourism and upload the travel photos. However, the traveller has to travel to the states outside their home state to be eligible for the reward.
The Union Minister informed that the Sun Temple, Konark, would be included in the list of ‘iconic sites’ and a special event to announce it will be organized soon. Rupinder Brar, Additional Director General of Tourism, pointed out that the ministry had been organizing certificate programs for the candidates who intend to work as tourist guides. She also mentioned the low participation of Odisha in these programs and that it should be enhanced.
There was also a memorandum of intent (MoI) signed between Odisha and Gujarat for cross-promotion of tourist sites of both the states. A memorandum of understanding (MoU), mentioning the key policies and framework, will be signed soon as stated by the Sachin Ramchandra Jadhav, Director of Tourism, Odisha.
Compiled by: Nahush Gowda